About the conscious tribe

Fully owned and run by two women, The Conscious Tribe was inspired by a meeting of the minds, with a passion to find stability in an otherwise uncertain world. The lockdown brought with it a level of economic uncertainty that required us to shift from our traditional approach to livelihood to creating a new, innovative and inclusive space to be an alternative base for sustainable livelihood.
Our goal is to provide a digital platform that gives small, owner-run businesses that actively participate in the green economy through producing eco-friendly and socially-conscious products a hub-like space to showcase and sell their products. Whether your business was, like ours, started up during lockdown or if you are an established small-batch merchant, we are the place to list your products.
Our business is two-tiered: first, we are an online stockist and retailer of an impressive range of locally-made products. Our listed product range includes food & drink, bath & body, home & décor, pet and baby – all sourced from small, owner-run businesses across South Africa and all supporting the local economy. Second, we offer a gifting service for personal and corporate clients. Whether you are in search of sustainably-sourced honey to sweeten your afternoon cup of rooibos or want to impress with the perfectly curated gift of local treats, our extensive range allows us to build bespoke gifts for all occasions.
Our approach is simple: we stock small-batch products in small quantities and charge zero listing fees. We put a markup on your products and manage the full distribution. With the awareness that consumers are increasingly price-conscious and more deliberate in choosing environmentally-conscious products, The Conscious Tribe provides a central platform for consumers to buy and support local, without the tedious exercise of sourcing different products, from different suppliers. So whether it is those yet-to-be-discovered handmade rusks from Riebeeck Kasteel or the darling cherries from Ficksburg, we offer you a way to reach a new client base with minimal effort or risk.
Operating from Johannesburg, The Conscious Tribe’s directors are experienced professionals in their respective fields: Luanshia Moodley is the HR Executive at a global workforce solutions company, and Sharon Govender is a former corporate player who hung up her sharp suits and founded Odd Wine Out, a boutique online wine retailer.
We are The Conscious Tribe!

meet the conscious tribe team

luanshia moodley

Managing Director

sharon govender

Managing Director

les kgobe



We’d love to bring you on board. Email us at info@theconscioustribe.co.za with more details about your brand and we will call you back with some feedback.

Open chat