About The Conscious Tribe

The Conscious Tribe is an online stockist and retailer of locally-made products, founded during the lockdown and has been female owned and run since inception. Our goal is to offer a sophisticated, innovative, inclusive store for lovers of all things local and all things socially-conscious.

Supporting the Local Economy

The Conscious Tribe is first and foremost, a digital platform that supports the local economy by giving small, owner-run businesses that produce eco-friendly and socially-conscious products a space to showcase and sell their products. We stock small-batch products from small businesses across South Africa, including:

• Food & drink
• Bath & body
• Home & décor
• Pet
• Baby

Gifting Service

We also offer a specialist gifting service, allowing us to curate bespoke gifts for personal and corporate clients suitable for all occasions. Our extensive range of products and supplier network makes it easy to source the perfect gift to show appreciation to the special people in your life.

Our Team

Management of The Conscious Tribe is run by Fiona Fitzpatrick, an experienced entrepreneur based in Cape Town. With a passion for business and supporting local, she has over 10 years of self-employed professional experience and has been involved with e-commerce for 4 years. She enjoys processing and packing each and every order, to make sure that each person feels special upon receiving their order.

Our Goal

Our goal is to provide a digital platform that gives small, owner-run businesses that actively participate in the green economy through producing eco-friendly and socially-conscious products a hub-like space to showcase and sell their products. Whether your business was, like ours, started up during lockdown or if you are an established small-batch merchant, we are the place to list your products and reach a new client base with minimal effort or risk. At The Conscious Tribe, we believe in the power of community and strive to create an innovative and inclusive space for lovers of all things local and all things socially-conscious. So whether you’re looking for sustainably-sourced honey to sweeten your afternoon cup of rooibos, handmade rusks or a gift to show appreciation to the special people in your life, we’ve got you covered.